sagacity segmentation


sagacity segmentation
A form of market segmentation developed to improve the discriminating power of income and demographic classifications. This form of segmentation combines life-cycle, income, and socio-economic information with JICNAR data. The underlying theme is that as people pass through the various stages of their lives they have different aspirations and patterns of behaviour, which are reflected in their consumption of goods and services.

Big dictionary of business and management. 2014.

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